Branded logo animation

I developed a branded logo animation for Canadian Blood Services to help raise awareness and encourage people to donate blood and plasma. The animation was designed to feel smooth, contemporary, and engaging, using refined motion to enhance the brand’s visual presence while maintaining clarity and professionalism. Careful attention was given to ensure the movement, pacing, and overall style aligned seamlessly with the established brand look and feel, resulting in a polished piece that supports both recognition and messaging.